DISTANCE AS KEY FACTOR IN MODELLING STUDENTS’ RECRUITMENT BY UNIVERSITIES
1 Babeş-Bolyai University, Human Geography and Tourism Department, Clinicilor Street No. 5-7, 62; University Development Center, Plopilor Street, No. 7, Cluj-Napoca; Romania, e-mail: firstname.lastname@example.org.
ABSTRACT. – Distance as Key Factor in Modelling Students’ Recruitment by Universities. In a previous paper analysing the challenge of keeping up with the current methodologies in the analysis and modelling of students’ recruitment by universities in the case of some ECE countries which still don’t register or develop key data to take advantage from the state of the art knowledge on the domain, we have promised to approach the factor distance in a future work due to the extent of the topic. This paper fulfill that promise bringing a review of the literature especially dealing with modelling the geographical area of recruiting students of an university, where combining distance with the proximate key factors previously reviewed, complete the meta-analysis of existing literature we have started a year ago. Beyond the theoretical benefit from a practical perspective, the metaanalysis aimed at synthesizing elements of good practice that can be applied to the local university system.
Keywords: university recruiting, distance modelling, recruiting area, higher education marketing, recruiting modelling